4/2/2023 0 Comments Atlassian shipit days![]() The important aspect of each of these examples is that the business not only gives its employees time to work on these projects but also provides them with innovation frameworks and in Adobe’s case also with some basic funding to do some research and prototyping. Meetings are usually rescheduled or cancelled to. Prior to the day, the organiser consults with the engineering managers to pick a date that won't conflict with any significant deadlines. He shares the examples of how Intuit, Adobe and Atlassian have created structures ( Intuit Catalyst Toolkit, Adobe Kickbox & Atlassian ShipIt days, ) for their employees within which each employee can actually tinker, experiment and therefore potentially come up with an innovation (in any area/function of the business) that works. However, the ShipIt Day program at Atlassian has support from Atlassian’s CEOs and VP Engineering, so there is an expectation that all teams will take part. Soren Kaplan, author of the best selling book – Leapfrogging and the upcoming book – The Invisible Advantage, shares in the video below, how some creative organisations go about doing just this. So, what can businesses do to not just encourage their employees to constantly be on the look out for potential areas for incremental innovations – Create a structure for Unstructured Innovations. This is also the kind of culture which allows a business to follow-up on a creative insight, which could potentially lead them to come up with a disruptive innovation. These are critical as the presence of these innovation, is probably the best indication of a culture of innovation in action. Atlassian's 'ShipIt Day' is time set aside for developers to work on whatever they want with a skew towards our products.We tend to run 'ShipIt' with a fairly open format where you can do whatever. Incremental innovations are those that allow you to constantly and consistently improve the way you work – the way you produce your product or sell your product or service your customer or manage your internal operations. Some examples of these include launching brand extensions, product extensions, moving into new markets, etc. These are innovations that are logical next steps for the business and usually are the result of the strategy of the business and is through the formal innovation process and structure that the business has in place. This is the reason, most large businesses have set up incubators, partner with startup accelerators, invite VC’s to be part of their board meetings and even create platforms for their employees to meet with and learn from startups. These innovations, in my experience happen at the fringes of the business. Usually, these result when someone is surprised (positively or negatively) and gets curious about the reason why they were surprised. These are innovations that are non-linear and usually are a result of an insight that someone in the organisation developed. Innovations can be incremental, sustainable and disruptive in nature. ![]()
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